Client: Reach Records, Andy Mineo, Lecrae - Been About It Music Video
Services: Creative Direction, Marketing
Services: Creative Direction, Marketing
Client: Reach Records, Andy Mineo, Lecrae
Services: Creative Direction, Marketing
Services: Creative Direction, Marketing
POURING A NEW NARRATIVE:
PORTRAIT COFFEE
When approached to help launch a new coffee venture targeting an underrepresented demographic in an underserved part of Atlanta, GA, we jumped at the chance to apply our message planning methodology to develop a positioning strategy to capture the imagination of both the coffee industry and West End of Atlanta.
Services: brand positioning, creative direction, product launch, go-to-market strategy, content creation, merchandise strategy, event marketing.
Press: Good Morning America, Huffington Post, Eater Atlanta, Sprudge Coffee Blog, Kicksta
Results: 120% 3-month revenue growth, Fully Funded Kickstarter Campaign
Bridging the Gap:
Black Arrow
Black Arrow is the leading brand bridging the gap between black culture and soccer. For the launch of their custom jersey collaboration with Italian club AS Roma, we partnered with the brand to create content and, social media, and go-to market strategy laying the foundation for both brands to achieve market relevancy and a stronger digital footprint.
Services: creative direction, integrated marketing campaign, content creation.
Black Arrow
Black Arrow is the leading brand bridging the gap between black culture and soccer. For the launch of their custom jersey collaboration with Italian club AS Roma, we partnered with the brand to create content and, social media, and go-to market strategy laying the foundation for both brands to achieve market relevancy and a stronger digital footprint.
Services: creative direction, integrated marketing campaign, content creation.
L.A Galaxy for Black Arrow F.C.
The L.A. Galaxy wanted to show a recommitment to the real L.A. We partnered with Black Arrow F.C. to execute a photo shoot that captured the narrative of native Angelinos to create a compelling narrative connecting the Galaxy to the community.
Services: creative direction, content creation.
The L.A. Galaxy wanted to show a recommitment to the real L.A. We partnered with Black Arrow F.C. to execute a photo shoot that captured the narrative of native Angelinos to create a compelling narrative connecting the Galaxy to the community.
Watch the mini doc.
Services: creative direction, content creation.
Say it Loud: Black Players for Change (MLS) for Black Arrow F.C.
The Black Players for Change of the MLS launched their presence with an on-field protest of racial inequity within the the U.S and the Major League Soccer. After partnering with Black Arrow F.C. the players partnered with Black Arrow F.C. to produce a documentary telling their stories. We partnered with both entities for branding and digital marketing to release the documentary which landed coverage via ESPN, the MLS, and beyond.
Services: creative direction, content creation, digital marketing strategy.
The Black Players for Change of the MLS launched their presence with an on-field protest of racial inequity within the the U.S and the Major League Soccer. After partnering with Black Arrow F.C. the players partnered with Black Arrow F.C. to produce a documentary telling their stories. We partnered with both entities for branding and digital marketing to release the documentary which landed coverage via ESPN, the MLS, and beyond.
Watch the mini doc.
Services: creative direction, content creation, digital marketing strategy.
